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Switch MGMT

Info

Switch Management is a model agency founded by Daiana Lüdke, built around diversity, positivity, and a more humanised approach to the fashion industry. The website needed to feel as forward-thinking as the agency itself. I designed the full concept and interface: a rotated logo that plays on the idea of 'switching', horizontal scroll on the homepage, and soft blur effects in the navigation, creating an immersive experience that puts the models, not the agency, at the centre.

Switch Management is a model agency founded by Daiana Lüdke, built around diversity, positivity, and a more humanised approach to the fashion industry. The website needed to feel as forward-thinking as the agency itself. I designed the full concept and interface: a rotated logo that plays on the idea of 'switching', horizontal scroll on the homepage, and soft blur effects in the navigation, creating an immersive experience that puts the models, not the agency, at the centre.

Year

2022

Services

Strategy and website

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Switch Management project image
Switch Management project image